What do people ACTUALLY want to read…
Avoid the boring ads, the failed instagram stories and no connection with your audience.
Part of our marketing strategy is simple: show up, add value, and stay connected. That’s why we send newsletters, targeted emails, and our “Letter of the Heart.” The best messages are personal, helpful, and authentic—they tell a story, share insights, and create a connection without ever asking for anything in return.
In real estate, this approach builds trust. Our emails and letters include market updates, evidence of success such as recently sold homes, practical tips (something that adds value) for homeowners, and something personal from our team—so clients feel informed, inspired, and genuinely connected. It’s not just about transactions; it’s about being part of our clients’ lives, providing guidance, stories, and connection long before and long after a home changes hands.
In order to learn to write engaging content- you absolutely have to READ THIS. It changed the game for me from being this robotic annoying realtor to creating connection with our audience. She'll teach you how to tell good stories. For example, take a peek at our newletter.
"Market Update" → "Remember Tug of War?"
"Evidence of success" → "70 million sold" and Testimonial
Connection becomes → Invitation to our event
Tip → Personal favorite area (Dubois Highlight)
Side note: I chose hot pink and green to go with our party invite and really stand out. For all personalized professional material, I use our brand colors. I choose the picture. I chose more casual poses since its more fun and summer while keeping it professional in our outfits. I still kept our logo in there for brand recognition and keeps the brand consistent.
For sending emails, we use flodesk. For sending mailers, we use reaching neighbors.
Think that was helpful and you are a realtor? We'd love to be your broker! Reach out today 561-295-4006!
